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Advertising Platform

Our in-house advertising strategy keeps the platform premium while creating sustainable revenue that doesn't depend solely on marketplace activity.

Ads appear here

• Home feed

• Search results (between listings)

• Collection pages

• News & community sections

Never shown here

• During checkout

• During payment

• Creating or editing listings

• Trade negotiations

Marketplace Promotions

Paid by sellers, labeled "Promoted" or "Sponsored"

Featured listingsFeatured storefrontsHomepage highlightsCategory spotlights

Brand Advertising

Direct from diecast-relevant companies as audience grows

MattelMini GTKaido HouseInno64Tarmac Works

Diversified Revenue Model

VIP subscriptions
Marketplace transaction fees
Promoted listings
Featured storefronts
Display ads (free users)
Brand sponsorships

Diversified income means if marketplace activity slows, subscriptions and advertising still provide revenue — and as the community grows, each stream reinforces the others.

Phased Rollout

Phase 1Promoted Listings + VIP + Referrals

Foundational monetization through seller-paid visibility and subscriptions.

Phase 2Featured Sellers + Homepage + Category sponsorships

Expanded seller promotion options and sponsored placement slots.

Phase 3Direct brand advertising + Sponsored events + Affiliate partnerships

Full brand partnerships with diecast manufacturers and related companies.